In the summer of 2018 the world's largest social network wanted to throw an Alice & Wonderland themed celebration for its employees on the newly renovated roof of Pier 17.
We got to work ideating and designing distinct environmental elements that could transform the pier's blank canvas roof space into an otherworldly experience. The custom keyhole entry tunnel complete with checkerboard carpet, mirrored surfaces, lush ivy and costumed performers served as a transitional space to transport our guests from the every day hustle and bustle of NYC into our Alice & Wonderland inspired world.
Upon entering the main roof space guests were surrounded by a plethora of activities, food vendors, photo ops, live DJ sets and surprise and delight moments that kept this party rolling until the late evening hours. The event was a total hit garnering positive feedback from guests and client stakeholders alike.
Art Direction & Environmental Design: Daniel Geggatt
Photos courtesy of: Dominick McGee & Charlie Arnold
Designed while working in-house at productionglue. An award-winning experiential agency.