To celebrate the release of Jordan Brand’s women’s apparel capsule during NYFW 2020, we took over an empty art gallery in Chelsea for three days to build out a pop-up brand space.
Our task was to create a flexible environment that could support a 40-person catered roundtable discussion, customization workshops, and private tailoring sessions. In the span of three weeks we designed and installed custom apparel displays, luxurious fitting rooms, oversized graphic panels and a totally Insta-worthy entrance. All décor items, set dressing, table arrangements and furniture were hand-picked by us for this project.
Art Direction & Environmental Design: Daniel Geggatt
Photos courtesy of: Dominick McGee & Charlie Arnold
Designed while working in-house at productionglue. An award-winning experiential agency.