Jordan Women's Creative Collective

To celebrate the release of Jordan Brand’s women’s apparel capsule during NYFW 2020, we took over an empty art gallery in Chelsea for three days to build out a pop-up brand space. 

Our task was to create a flexible environment that could support a 40-person catered roundtable discussion, customization workshops, and private tailoring sessions. In the span of three weeks we designed and installed custom apparel displays, luxurious fitting rooms, oversized graphic panels and a totally Insta-worthy entrance. All décor items, set dressing, table arrangements and furniture were hand-picked by us for this project.

Art Direction & Environmental Design: Daniel Geggatt

Photos courtesy of: Dominick McGee & Charlie Arnold

Designed while working in-house at productionglue. An award-winning experiential agency.