For the media release of their 2021 "diamond season" city edition uniforms we helped Nike and the NBA create a special, single-day event that was worthy of the hype.
Utilizing the existing full-size basketball court at Nike's NYC offices, we built out a temporary space where the 30 unique uniform designs were revealed and media got the chance to hear from Nike's apparel designers about the project. Additionally, we provided a half-court sneaker trialing experience, custom swag giveaways, product sneak peeks and a fully catered happy hour.
Art Direction & Environmental Design: Daniel Geggatt
Photos courtesy of: Dominick McGee
Designed while working in-house at productionglue. An award-winning experiential agency.