For their second annual fall fashion show VFILES took over The Barclays Center in downtown Brooklyn for a sold out, one-night-only experience.
We partnered with VFILES to design an environment that supported a traditional runway show, numerous musical performances and leveraged existing video surfaces to immerse attendees in Jeron Braxton’s out of this world content. Over the course of three weeks leading up to this event we provided several unique concepts before landing on a final design that was executed in true arena touring show fashion; installed, used for show and completely broken down all in one day.
Environmental Design: Daniel Geggatt
Lighting Design: Seth Bernstein
Video Content: Jeron Braxton
Photos courtesy of: Dominick McGee
Designed while working in-house at productionglue. An award-winning experiential agency.